Does SMS provide training and organizational development?
Training is included as part of our project work and client engagements.
Who have you worked with?
SMS works with manufacturers, retailers, consultancies, financial firms and advertising suppliers. Partial list of clients includes Johnson & Johnson, Mars, ConAgra, Sara Lee, Jamba Juice, Premier Retail Networks and WD-40 Company.
Which industries do you serve?
Consumer packaged goods, advertising, consumer electronics, quick service restaurants and retailing.
Do you validate your models?
Model validation occurs 6-12 months after the completion of the project.
Can you run models on internal and shipment data?
SMS predictive and forecasting models are currently being delivered using a wide range of data sources, including shipment, transactional, website and third party information.
Do you work with other supplier models?
We have extensive working experience with IRI, Nielsen, MMA and other supplier models. We provide ad-hoc strategic consulting to ensure clients effectively utilize their existing models and related analytical services.
Can you work with Retail Link data?
Yes, however SMS Retail Link models do not include competitive interactions because Walmart provides client brand data only.
Can you analyze our internal test and control data?
SMS builds client-specific ANCOVA-based models to measure the impact of client-executed tests.
Does SMS offshore modeling or data analysis?
No, all SMS projects are conducted in the U.S. by modelers and strategists with an average of 17 years of experience.
Do you model survey and panel data?
SMS conducts conjoint and discrete choice modeling using survey data to quantify the impact of product attributes, marketing and consumer preference on awareness and shopping behavior.
Do you offer shopper insight analytics and modeling?
SMS models frequent shopper data from a number of leading retailers including Kroger, CVS, Food Lion and Safeway to measure the impact of marketing programs on trial, repeat, loyalty and brand switching.
Do you have experience with analyzing digital marketing data?
We have conducted extensive predictive modeling using online and digital data. Our integrated point-of-sale and survey digital predictive models quantify the impact of online advertising on awareness and volume.
Do you have simulation capability?
All of our predictive analytics include simulation and forecasting modules.
Does SMS conduct primary research?
SMS designs and executes quantitative and qualitative surveys. Data from these sources are presented to the clients in a traditional descriptive format or in the form of predictive models.
What is SMS client engagement process?
The typical SMS engagement lasts 4 to 12 weeks. We employ a 6-step analytic project management plan: Knowledge Transfer, Needs Assessment, Data Collection, Model Development, Strategic Overlay and Implementation.
