Strategic Marketing Sciences

When developing price architectures for our clients, SMS’s conducts a detailed macroeconomic review of market conditions using information from leading financial services organizations and governmental agencies, including The Bureau of Labor Statistics (BLS). Our econometric work is the basis for developing a series of probability-based expectations of future economic conditions and their impact on our client’s business and industry.

Variables included in our econometric analysis

• GDP growth rates
• Past, current and expected future inflation rates
• Aggregate and regional employment rates
• Savings and consumption rates
• Dollar & foreign exchange trends
• Commodity prices
• Consumer and aggregate demand
• Fuel prices
  

The successful implementation of each client project requires the analysis and integration of unique subsets of macro-economic variables. Our project design team works closely with clients to identify the most important of these variables. We then determine how these variables should be integrated into the final analysis and strategy recommendations.

SMS Services:

• Economic forecasting (GDP growth, inflation, commodity prices, etc.)
• Modeling (Economic drivers of volume and profitability)