Strategic Marketing Sciences

Analytically-Driven Consumer Strategies
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Dr. Robert C. Blattberg

Publications & Books

Blattberg, R., Byung-Do Kim, and Scott A. Neslin, Database Marketing Spring Press, 2008

Blattberg, R., G. Getz, and J. Thomas, Customer Equity, Harvard Business Press, 2001

Blattberg, R., R. Glazer and J.D.C. Little (eds), The Marketing Information Revolution,

Cambridge, MA.: Harvard Business Press, 1994

Blattberg, R. and S. Neslin, Sales Promotions: Concepts, Methods and Strategies, Englewood Cliffs, New Jersey: Prentice Hall, 1990

Blattberg, R., (Ed.), The Economy in Transition, New York, New York: New York University Press, 1977

Industry Reports

Blattberg, R. and Edward Fox, Category Management, Blueprint for Implementation, Washington, D.C,: Food, Marketing Institute, 1995

Articles

V.Singh, K. Hansen, R.Blattberg, "Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter", Marketing Science, 2006.

Thomas, J., R. Blattberg, E. Fox, "Recapturing Lost Customers", Journal of Marketing Research, (February 2004)

Blattberg, R., R. Briesch, and E. Fox, "How Promotions Work", Marketing Science, (Fall 1995)

Kim, Byung-Do, Robert Blattberg, and Peter Rossi, "Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing, Journal of Business & Economic Statistics, (1995)

Blattberg, R., R. Briesch, and E. Fox, "Les questions en suspens dans le domaine de la promotion des ventes, Recherche et Applications en Marketing, Vol IX, Fall 1994, pp 109-123

Blattberg, R. and S. Neslin, "Sales Promotion", J. Eliashberg, and G. Lilien editors, Handbooks in Operations Research and Management Science, Volume-Marketing, Elsevier Science Publishers B.V, 1993

Blattberg, R. and E. George, "Seemingly Unrelated Equations: Shrinkage Estimation of Price and Promotional Elasticities," Journal of the American Statistical Association, 1991.

Blattberg, R. and K. Wisniewski, "Price-Induced Patterns of Competition", Marketing Science, (Fall 1989)

Blattberg, R. and R. Dolan, "A Theoretical and Empirical Analysis of the Relationship Among Alternative Models for Categorical Data", Journal of Marketing, (Spring 1981)

Blattberg, R. and A. Jeuland, "A Micro-modelling Approach to Determine the Advertising-Sales Relationship", Management Science, (September 1981)

Blattberg, R., "Evaluation of Stochastic Brand Choice Models", in Marketing Decision Models, R. Schultz and A. Zoltners(eds.), Elsevier North Holland Publishing Co., Inc., 1981

Blattberg, R., "The Design of Advertising Experiments Using Statistical Decision Theory", Journal of Marketing Research, (May 1979)

Blattberg, R., T. Buesing, P. Peacock and S. Sen, "Who Are the Deal Prone Consumers?", Journal of Marketing Research, (August 1978)

Blattberg, R. and J. Golanty, "TRACKER: An Early Test Market Forecasting and Diagnostic Model for New Product Planning", Journal of Marketing Research, (May 1978)

Briesch, R. W. Dillon, R. Blattberg, "Treating Zero Brand Sales Observation in Choice"

Malthouse, E. and R. Blattberg, “Can We Predict Reference Value” Journal of Interactive Marketing, Winter 2005.