Strategic Marketing Sciences

Analytically-Driven Consumer Strategies
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Dr. Richard A. Briesch is Senior Analytic Advisor at Strategic Marketing Sciences and responsible for the development and execution of advanced analytic models for our clients’ most complex pricing issues. Dr. Briesch is Associate Professor of Marketing at Cox School of Business, Southern Methodist University. He received his Ph.D. in marketing from Northwestern University.

He is widely recognized as the leading researcher in the area of consumer decision making modeling, pricing and sales promotions. His articles have appeared in Journal of the American Statistical Association, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Retailing, and other leading academic journals. He has won the William R. Davidson Award for the best paper in Journal of Retailing. Over the past 10 years, Professor Briesch has consulted to many regional, national and multinational firms including Accenture, Agera, Proctor & Gamble, Teradata, Texas Instruments, and Nortel.