Strategic Marketing Sciences
| Consumer Strategy |
 SMS is a provider of analytically-driven consumer strategies and architecture. We design, execute and implement end-to-end consumer strategies capable of quantifiably increasing volume and profitability. 
Our internationally renowned advisors and business partners have developed and implemented highly successful pricing strategies based on rigorous statistical analyses over the past two decades. Our consulting process involves detailed client interviews, data collection and analysis. Our project management teams develop a fundamental understanding of our clients' objectives, market advantages and operational constraints. Our recommended strategies are based on advanced analytical modeling and are forward-looking in nature. We continuously measure dynamic variables likely to influence our strategic recommendations such as competitive response and retailer pass-through and cooperation. The SMS project implementation team, led by Dr. Robert C. Blattberg, manages the design and execution of our client consulting engagements, employing the most advanced statistical techniques. Analytic Components
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