The right mix of products on the shelf or in a multi-brand portfolio is critical to the performance of a brand and the category. Marketers make assortment decisions based on sales-to-space ratio analyses, consumer preference and product attribute modeling.
- Maximize brand, SKU & category incremental volume
- Eliminate unprofitable product redundancies
- Rationalize products at retail, based on feature preference
- Develop assortment-driven trade promotion programs
SMS Dynamic Competitive Modeling™
SMS proprietary Dynamic Competitive Modeling™ system is the leading store-level assortment and category optimization solution. Built on the transferable demand architecture, it provides a detailed map of factors that drive product purchasing and switching behavior.
How It Works
STEP-1: Purchase structure is mapped based on volumetric interactions of all major SKUs in the category.
STEP-2: Drivers of switching behavior (product attributes, distribution, pricing, promotions and advertising) are identified.
STEP-3: Economic and environmental factors are identified and removed from predictive models.
STEP-4: Dynamic Competitive Models™ produce a full range of simulations based on various assortments and changes in marketing stimuli.
Proprietary assortment models provide a map of factors that drive product purchasing and switching behavior.
