SMS is an analytic consulting firm. By applying rigorous statistical analysis and modeling to a wide range of data, we help our clients make tactical and strategic decisions that drive profitability.

We work with leading global manufacturers, retailers, advertisers and marketing services organizations to provide expert guidance in the areas of pricing, advertising, online, in-store and assortment optimization.

Our Team

SMS modelers and strategists are U.S. based and have an average of 17 years of experience consulting with leading global manufacturers and retailers. They understand the consumer and retailing environment and work collaboratively with clients to develop and implement actionable and effective marketing and sales strategies.

Technical Knowledge

Advanced analytic modeling is at the center of SMS products and services. Our models are used by consumer goods retailers and manufacturers, and have been fully tested and validated.