SMS designs and implements end-to-end consumer strategies capable of increasing volume and profitability. Our consulting is based on Consumer Research, Statistical Modeling, and Econometric Analysis... Read More
SMS offers a wide range of world-class advanced analytical measurement systems with one simple objective: to provide our clients with actionable, precise strategies for improving brand and financial performance... Read More
When developing price architectures for our clients, SMS’s conducts a detailed macroeconomic review of market conditions using information from leading financial services organizations and governmental agencies, including... Read More
The development of an accurate forecast is a complex exercise and involves more than the application of elasticity coefficients and promotional multipliers to seasonally adjusted, trended base volume... Read More
SMS and our primary research partners conduct a wide range of primary research to understand consumer behavior and validate modeled research findings. We employ leading data collection and... Read More
SMS’s optimized price recommendations are based on mathematical algorithms that analyze a number of factors: Read More
US-based CPG manufacturers spend 17.5% of their gross revenue on trade promotions. On average, these deals have a financial ROI of less than 50 cents on the dollar. However... Read More
Price elasticity coefficients can vary by 50% or more for a product when using two virtually identical datasets. Even the most seasoned marketing and research managers do not fully understand the complex nature of modeled vs. descriptive research... Read More
SMS offers a range of training programs designed to improve pricing decisions and implementation processes throughout the organization. Our training seminars are managed and... Read More
Globally Recognized Experts
Led by Dr. Robert C. Blattberg and Dr. Richard A. Biersch, our advanced analytics team has an average of 20+ years of quantitative consulting experience and has been developing and implementing price, promotion and brand strategies for over 90% of Fortune-500 consumer goods companies.
This bulletin provides an update of the state of the U.S. economy as well as the likely corresponding impact of developing economic trends on the consumer for SMS clients and commercial partners.
The U.S. economy is showing clear signs of improvement, beginning in March 2009, after the longest recession since 1955 (six quarters).
Strategic
Marketing Sciences is engaged in a number of commercial partnerships in the
areas of data collection, advanced analytics and strategic consulting.
Our partners are international leaders in their areas of expertise and
are currently servicing Fortune-500 clients across industries ranging
from consumer goods to electronics retailing.
